The best way to build trust with customers is to be genuine in your interactions with them. Don’t be afraid to show the human side of your business.The most important thing when it comes to building an audience is consistency. If you can help people know when to expect new content from you, then they’ll start to build it into their routine and expect new content from you on certain days or at certain times.It’s very easy to judge the character of a man based on how he treats those who can do nothing for him. If someone is rude to the waiter, that’s a sign of poor character. If someone is rude to the janitor, that’s a sign of poor character.