@eqcasas16 asked 1 month ago.

Which model of how mass media messages shape values and beliefs do you find most convincing?

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@tatiderrap- answered 1 month ago.

There are 3 models that I think are the best to use when thinking about shaping values. The first is called the hypodermic needle model. This is the theory that the media injects messages directly into your brain and that you’re not actively thinking about them. The second is called the two-step flow of communication.
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@iduwinny- answered 1 month ago.

The fourth model is based on the idea that people don’t just passively receive media messages. They’re active participants. They use these messages to make sense of the world, and to decide how to behave.
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@henogali answered 1 month ago.

The model that I find most convincing is the “agenda setting” model. I think the mass media has a lot of power to shape how people perceive an issue or problem, and the agenda setting model explains this very well.
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@ejuzubul answered 1 month ago.

While there are many different models for how mass media messages shape values and beliefs, I find the Selective Exposure Model to be most convincing. The Selective Exposure Model says that we choose to listen to messages that support our pre-existing beliefs and ignore messages that we disagree with.

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