This is a great question and something that I think about a lot. I believe that a lot of the changes that we’re seeing is a direct result of the democratization of information. In the past, the only people who were able to make their voices heard were those that were given the megaphone by the media.
A lot of the traditional ways of working in an agency or design studio are being turned on their heads by new technologies and new ways of working. The good news is that these new technologies are making it easier for small businesses or startups to compete with much larger companies.
The way we view ‘work’ is changing. We used to think work meant the hours we spent sitting at a desk, in an office, working for a company, but it’s become a lot more flexible and a lot less rigid.
At the end of the day, I don’t think it’s about defining what “new media” is, but rather recognising that the lines between the old and new are blurring and that the new ways of working are built on the old.