@crpalmas17 asked 2 months ago.

How does google analytics credit a channel that contributes to a conversion prior to a transaction?

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@Benjii answered 2 weeks ago.

If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel. ... The final click or direct traffic before a conversion gets last interaction credit for that conversion.

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@Juliann answered 3 weeks ago.

In Google Analytics, it’s important to understand the difference between ecommerce and non-ecommerce credit. Ecommerce credit is when someone comes to your website, views a product, and then makes a purchase. Non-ecommerce credit is when someone views a product, but doesn’t make a purchase.

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@mimmulirrex answered 1 month ago.

Google Analytics works by counting the number of unique visitors to your site. The “uniques” number is the total number of unique visitors who have come to your site, regardless of the number of times they have visited.
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@zedozyttenna answered 1 month ago.

The Google Analytics Help Centre states that when it comes to tracking conversions, it will look at the last non-direct click before a transaction. So if visitors arrive from a variety of referral sources, it will look at the referral source that was the last non-direct click before a transaction.
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@oddipessep answered 1 month ago.

Google Analytics has a feature that uses a method called "Last Interaction Attribution" to credit a channel that contributed to a conversion before a transaction. This is useful in cases where users are exposed to multiple marketing channels before making a purchase.
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