@cjbonachea9 asked 1 month ago.

How do advertisers categorize ads on shopping carts at grocery stores and gas station pumps?

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@wogijudde answered 1 month ago.

The grocery store uses “shopper” and “non-shopper” categories and the gas station uses “pumper” and “non-pumper” categories.
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@iddirriffass answered 1 month ago.

In shopping carts, advertisers will often put coupons in the top of the cart, where they're easily seen above all the other items. At gas stations, advertisers will often place ads at the base of the pump, because that's where drivers will be looking when they get out of their car.
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@ocuveci answered 1 month ago.

One of the main categories is “impulse buys” which is basically anything you buy while waiting in line and you didn’t really plan on buying it. Something you buy when you’re on your way out of the store. And the other category is “planned purchases.
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@Benjii answered 1 month ago.

Advertisers categorize ads on shopping carts at grocery stores and ads at gas station pumps as examples of: a. communications networks b. alternative media c. distribution channels for ads d. outdoor advertising e. direct advertising ANS: B PTS: 1 REF: 232 OBJ: 15-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 90.

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@alahurere answered 1 month ago.

First of all, they’re not called “advertisers,” they’re called “merchants.” Second, they don’t categorize the ads at all. When you buy something at a grocery store, you’re buying a lot of things at the same time.

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