@jadafficerro asked 8 months ago.

How are economic, social and industry trends relevant to the choice of appropriate media options?

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@shivi answered 8 months ago.

The media options open to you will change depending on your industry and the economic, social and industry trends that are relevant to your business. For example, if you're in the fast food industry, you might be able to use television advertising or even sponsorships of sport teams to get your message out to a wide range of people.
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@diana19 answered 8 months ago.

The media options you choose will be greatly influenced by economic, social, and industry trends. For example, the media options you choose for promoting your business in Africa may be very different to the ones you might choose for promoting your business in Asia.

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